Edu Hub Solution

Marketing is a special blend of arts and science. In 1980, Philip Kotler defined marketing as "satisfying needs and wants through an exchange process," and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value to capture value from customers in return." In simple words, it is an activity in which a company promotes the buying and selling of its product or service. So, now in today’s world where the internet is growing rapidly, marketing is also broadly divided into two parts – Physical marketing and Digital Marketing. What is Physical marketing? Physical marketing is where a buyer can meet the seller physically and purchase their goods in exchange for money. For example; shopping malls, retail shops, etc. What is Digital marketing? Digital marketing is a marketing process where the marketer promotes their product or services using the internet or online mediums. Digital mark...