What is Digital marketing?

Marketing is a special blend of arts and science. In 1980, Philip Kotler defined marketing as "satisfying needs and wants through an exchange process," and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value to capture value from customers in return."

In simple words, it is an activity in which a company promotes the buying and selling of its product or service.

So, now in today’s world where the internet is growing rapidly, marketing is also broadly divided into two parts – Physical marketing and Digital Marketing.

What is Physical marketing?

Physical marketing is where a buyer can meet the seller physically and purchase their goods in exchange for money. For example; shopping malls, retail shops, etc.

What is Digital marketing?

Digital marketing is a marketing process where the marketer promotes their product or services using the internet or online mediums. Digital marketing can be both organic and paid.

There are different types of digital marketing;

1. Website Marketing - 

A website is the center of your digital business which can be utilized for various online marketing campaigns. It should represent its brand, its products, or services in a very clear manner.

2. Pay-per-click (PPC) Advertising-

Pay-per-click helps to reach Internet users on several digital platforms through paid ads. Marketers can set their PPC according to their needs and the platform they want like Google, Facebook, Instagram, LinkedIn, etc.

3. Content marketing-

The goal of content marketing is to promote your product or service through the use of engaging content. The tools of content marketing are blogs, infographics, podcasts, ebooks, etc.

4. Email marketing-

Email marketing is one of the most used digital marketing methods for many businesses. Their types of marketing help to get potential customers who are interested in their brand.

5. Social media marketing-

In today's world, people are spending most of their time on social media. So, it is an amazing opportunity to promote your brand through social media for brand awareness, to establish social trust, and to generate leads.

6. Affiliate marketing-

Affiliate marketing is one of the oldest methods of marketing where you have to promote someone else's product and get a commission every time a sale is made or you generate a lead.

7. Video Marketing -

YouTube is one of the most popular search engines in the world. So, companies are creating and uploading videos to promote their business. Companies are also using other video platforms like Facebook, Instagram, and other similar kinds of platforms to promote their business.

So, now the question is How to become a Digital Marketer?

If you want to build a career in digital marketing, it is not very hard to do that. Digital marketing is an industry that is a combination of Creativity, Technical knowledge, and Analytical ability. So, to start your digital marketing journey you would need to follow these steps;

Step 1 – 

Enroll yourself in a digital marketing course: - At first, you would need to enroll yourself in a digital marketing course to learn about the basics of online marketing and how to use different tools of digital marketing. 

If you are from Malda and want to learn about digital marketing, then check out the list of the best digital marketing courses in Malda. 

Step 2-

Get practical knowledge from the Internship: - Digital marketing is not only about theoretical knowledge. You should also know how to use this knowledge in a real-world scenario. And for that, nothing is better than an internship. An internship will help you to learn digital marketing as well as create a strong portfolio. 

Step 3 – 

Apply for the job: - Now it's time to create a good resume that will highlight all your strength in digital marketing and start to submit it to different job portals. 

If you don't want to get into a job and are interested to work independently you can also work as a freelance digital marketer. 

Conclusion

Digital marketing should be a key component of almost any company's overall marketing strategy. Never before has it been possible to maintain such consistent contact with your customers, and nothing else can provide the level of personalization that digital data can. The more you embrace the possibilities of digital marketing, the greater your company's growth potential will be understood.